Help center
Quick answers. For anything we don’t cover, email hello@markksantos.com.
Getting started
First strategy, what to expect
What is the Strategy Generator?▾
The Strategy Generator pulls your channel's public YouTube data, has AI review the opening and ending of your latest videos, pulls keyword ideas from YouTube autocomplete, benchmarks up to 3 competitors, and writes one self-contained strategy document in Mark Santos's voice — delivered automatically in about 10 minutes.
How fast is delivery?▾
In minutes — the pipeline runs end-to-end in about 10 minutes, and we email you the link when it's ready.
Do I need to give you my YouTube login?▾
No. We only use public YouTube data — channel pages, video metadata, captions, thumbnails. No OAuth, no analytics access, no creator studio. You provide the channel URL; we do the rest.
What channels does this work for?▾
Any public channel, at any size. The document is built from whatever public data the channel has, so a channel with more uploads gives the analysis more to work with.
What if my channel is brand new?▾
The document works from whatever public data exists. With few or no uploads there is less of your own video data to review, so competitor benchmarks and keyword ideas carry more of the plan. For brand-new channels, the competitor benchmarks in the Strategy Document do most of the work. Run the free channel audit first to see what the public data shows.
Billing & refunds
Payments, invoices, refunds, taxes
What's your refund policy?▾
Full refund if your document doesn't match its package description and you tell us within 7 days of delivery (for example: a section your package lists is missing, it covers the wrong channel, or it misstates your channel's public data). If we never deliver, you get a full refund whenever you ask. Email hello@markksantos.com with your order ID to start a refund. Full details are in our Terms of Service.
Where is my receipt?▾
Stripe sends a receipt to the email used at checkout. Check spam if you don't see it within 5 minutes. For invoices or W-9 requests, email hello@markksantos.com.
Do you take crypto / wire transfers?▾
Default checkout is Stripe (cards, Apple Pay, Google Pay, Cash App). For wire or crypto on jobs over $300, email hello@markksantos.com.
Do you offer promo codes?▾
Occasionally. Newsletter subscribers and referral partners get codes. If you have one, you can apply it on the Stripe checkout page (the discount field appears once you reach checkout).
Deliverables
Download, edit, share, regenerate
How do I share the deliverable with my team?▾
Download the HTML file and forward it. It's self-contained, so anyone can open it in a browser without an account.
Can I request edits or regenerate sections?▾
Yes. On the review page, you can add your own insights and regenerate the document. For substantial revisions or 'this section missed the mark', email Mark directly.
What format is the deliverable?▾
A self-contained HTML file (no external dependencies — opens in any browser).
Data & privacy
What we collect, where it goes
What data do you store?▾
The channel and video URLs you submit, the goals and notes you enter, public YouTube data fetched during processing, the generated document, and (once you pay) your email and Stripe order references. We never see or store card details (Stripe handles them). Paid jobs are deleted 3 years after their last activity, unpaid ones after 24 months, or sooner if you ask. See our Privacy Policy.
Do you train AI on my data?▾
We don't use your data to train AI models. Documents and video analysis are produced by AI models from third-party providers. They receive mostly public YouTube data plus the goals and notes you enter, never your name, email or payment details. Each provider handles that data under its own API terms; see our Privacy Policy for the details.
How do I delete my data?▾
Email hello@markksantos.com from the address on your account. We delete within 30 days and confirm in writing.
Support
Bugs, errors, account help
My job is stuck. What do I do?▾
Most stuck jobs resolve in <10 minutes. If a step has been 'active' for over 15 minutes, click 'Retry Failed Step' on the processing page. If that doesn't work, email hello@markksantos.com with your job ID.
Why did video analysis fail on one of my videos?▾
The AI video review can't watch videos that are private, age-restricted, or otherwise unavailable. The pipeline continues without it and bases the document on titles, transcripts, and channel stats. Email hello@markksantos.com with your job ID if you'd like it re-run.
I got a 'YouTube API quota exceeded' error.▾
YouTube's free tier resets at midnight Pacific. If you hit the quota, wait until reset or email us — we can re-queue your job.
Still need help?
Mark personally answers support email within 1 business day.
Email hello@markksantos.com