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Short essays on what actually moves the needle on YouTube. No SEO bait, no listicles.
·7 min readcompetitor-analysisstrategy
Competitor research isn't what you think it is
Most YouTube competitor research is just envy with a spreadsheet. Here's what real teardowns look like.
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·5 min readhooksretention
The 3-second rule is actually a 5-second rule
Why the most-quoted YouTube growth advice is half-right and how to actually fix the part that matters.
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YouTube growth ideas, every other week.
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